You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Socio-Demographic.
ANA has found 15 results for you, in 208 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Data control's answer to marketing requirements

We have chosen to illustrate the theme "Prom market research to media plan" with three actual application which are amongst the most interesting of their kind, of the computer to the marketing process at the "plan" level. The diagram shows the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jean Francois Canguilhem
June 15, 1972
×

Citation

Canguilhem, J. F. (1972a, June 15). Data control's answer to marketing requirements. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/data-control-s-answer-to-marketing-requirements


Research papers

Data control's answer to marketing requirements (French)

We have chosen to illustrate the theme "Prom market research to media plan" with three actual application which are amongst the most interesting of their kind, of the computer to the marketing process at the "plan" level. The diagram shows the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jean Francois Canguilhem
June 15, 1972
×

Citation

Canguilhem, J. F. (1972a, June 15). Data control's answer to marketing requirements (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/data-control-s-answer-to-marketing-requirements-french-


Research papers

Segmentation of doctors types

I shall try and start by illustrating some of the internal pressures among our marketing staff; which led to the decision to use data processing and the computer for analysis of basic information about the group of people who constitute our...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: D. C. Wren, Ian Jarvis
June 15, 1970
×

Citation

Wren and Jarvis (1970a, June 15). Segmentation of doctors types. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/segmentation-of-doctors-types


Research reports

Attitudinal research: Name testing

ln examining 'Henkel' as a brand name by the method of word association, a sample of 160 respondents were questioned, 80 male and 60 female. The sample was not matched exactly in terms of sex, class, and age, but neither were there significant...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
×

Citation

, C. (1970a, June 01). Attitudinal research: Name testing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attitudinal-research-name-testing


Research papers

Classification of respondents by socio-economic characteristics

The measures of distance and similarity and the successive grouping of objects to families as well as their socio-demographic characterization are the result of a technique which is mainly intended as a synthetic method. We must ask you to understand...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Eva Maria Hess, H. D. Asimus
June 15, 1969
×

Citation

Hess and Asimus (1969a, June 15). Classification of respondents by socio-economic characteristics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/classification-of-respondents-by-socio-economic-characteristics


Research papers

Classification of respondents by socio-economic characteristics (German)

The measures of distance and similarity and the successive grouping of objects to families as well as their socio-demographic characterization are the result of a technique which is mainly intended as a synthetic method. We must ask you to understand...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Eva Maria Hess, H. D. Asimus
June 15, 1969
×

Citation

Hess and Asimus (1969a, June 15). Classification of respondents by socio-economic characteristics (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/classification-of-respondents-by-socio-economic-characteristics-german-